Обновление данных и новые возможности!

Уважаемые пользователи SpyWords,

Мы обновили базу данных, свежайшая информация о конкурентах уже ждет Вас!

Кроме того, мы внедрили новый функционал в «битву доменов»: теперь вы можете сравнивать не только позиции доменов в органическом поиске, но и объявления (и их позиции) по пересекающимся запросам.

SpyWords.ru - Сравнение объявлений в битве доменов

Как это можно использовать?

С  помощью такого сравнения Вы сможете понять, по каким запросам объявления конкурентов показываются на более высоких позициях (а значит, получают больше внимания потенциальных покупателей), и скорректировать стратегию размещения Ваших собственной кампании.

Кроме того,  данный функционал помогает оптимизировать тексты объявлений, ведь внимание пользователей (и их клики) получают только те объявления, которые выделяются на фоне остальных. Посмотрите на объявления конкурентов, постарайтесь сделать свои объявления выгодно отличающимися от них.

SpyWords.ru - Сравнение объявлений и позиций

Вот некоторые приемы, которые позволяют сделать объявление более привлекательным и кликабельным:

- используйте цифры и символы («©»,«№1», «5000+ клиентов», «45 отчетов» и т.д.)

- используйте запрос в заголовке и тексте (так фрагменты вашего объявления будут выделяться  жирным шрифтом)

- добавляйте запросы в отображаемый url (например, название бренда или тематики запроса)

- заканчивайте объявления призывом к действию («скачайте демо-версию», «получите скидку», «тестирование бесплатно», «30 дней бесплатно», «подарок всем покупателям» и т.д.)

 

Приятного использования SpyWords и спасибо, что вы с нами!

65 комментариев на «“Обновление данных и новые возможности!”»

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    Жду работу с регионами…

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    Мы от своих планов не отказываемся, все будет!

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    Как часто обновляется база данных?

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    …»и скорректировать стратегию размещения Ваших собственной кампании»…

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